"Parents located in North London is looking for an remarkable and skilled instructor to assist their smallest child on his early path to turning into an English gentleman."
Looking at this listing, you might readily miss the wording "beginning" as just a turn of phrase.
Yet, it may be the most important element of this unusual job advert, as it seeks to recruit a mentor for a 12-month-old.
Hundreds of applications have since been received since the anonymous family posted their search for the £180k-a-year tutor, who has to be "someone very special".
In recent few weeks, the post has attracted notice in the media, with several wondering why?
Innovative Idea
The CEO, head and founder of a global tutoring firm, which is helping the family in their hunt, said that despite first skepticism, he considered the plan "visionary", and "advanced".
When he spoke with the family, he said they recognized the unusual aspect of their requirement, and how young their son is.
But, they stated that they "preferred not to postpone any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that age "cultural influence had already set in".
What exactly did the family mean by "cultural leaning"?
It's "everything", Adam answered. "How you eat, the manner you speak".
He said the elder child had adopted "extremely delicate, unspoken signals" from the family, and had assumed their cultural ways. The family explained to the consultant they hoped to prevent history to repeat itself with their new baby.
The strategy: To engage a UK tutor, who should speak with RP, to shape the baby from day one.
Natural Absorption
"A great deal of the learning at the beginning here is kind of acquired indirectly," said the expert.
It's by means of this subtle influence that the family are aiming the child will pick up the UK customs they aim to instil.
The consultant explained the tutor needed to be somebody who studied at "prestigious academies – similar types of schools as the family hope to send their son to".
"The instructor must be the right kind of person, they'll be doing things they aren't even aware they're doing, just naturally," he added.
Expense Not a Factor
The family explained to the expert the selected educator should ideally also have familiarity of or interest in riding, skiing, creative fields and instrumental training so as to influence the child in a wide range of passions.
More than that though, he said the family hoped the tutor to register the child on a selection of lessons so the child would be "pony-riding and learning an musical instrument by the time they are around three years old".
In the family's perspective, helping their son develop into a "English gentleman" will lead to achievement and create opportunities.
"Taking into account the pros and cons of that, because it's certainly a social class indicator," he adds.
But, notwithstanding all this guidance in "English culture", might the child absorb what is termed cultural influence from the multicultural family he is raised by anyway?
"Yes", answered Adam. "The parents understand this may not work, but they've merely embraced the perspective of, 'we should try and we'll proceed as early as we can', because the expense of it is irrelevant," he said.
Impractical
Several in the tutoring industry who express these concerns.
Another CEO, CEO and founder of a tutoring service, who also offer private tutors, wrote that "the process of becoming bicultural, or in fact, forming one's identity, is something that must be lived into, not manufactured."
He wrote that he had moved from the Far East to the Britain at the period of seven, and had been brought up understanding and practicing two backgrounds. He continued to be educated at a prestigious UK institution.
"The idea that an individual can serve as a embodiment of UK identity, someone who can in some way impart the qualities of a British gentleman to a one-year-old child, seems to me idealistic and impractical," he stated.
"In my experience, engaging a distinctly English tutor from early childhood will will not instantly produce the goal they hope for.
"I wasn't provided with that kind of mentor, and yet I have been privileged enough to enjoy many of the experiences they aspire for their son."
He continued: "The fact is, personal identity can not be dictated from the outside; it must be selected, and it must be internally driven."
Purchasing UK Culture
Of course, UK identity is something the CEO hopes can be educated – and sold.
"In my view the fact that the international society holds us in this light is something that we should be cherishing|valuing|appreciating
